Today, there are several millions of websites available online, and many more are in the pipeline. When the website count is huge, it naturally means that you have fewer choices in domain names. Quite a lot of times, businesses decide on domain names in haste. As a result, they make the mistake of getting a name that does not benefit their business. To help you, here are four mistakes that you can void while selecting domain names.
- Closely related to an existing brand or company
The most common mistake that most businesses make is selecting a domain name that is similar to another company. It may seem like an advantage initially if you intend to get spillover hits from visitors searching the other site. However, this makes your business seem like a 'knock-off' of the other platform. Furthermore, it can get you in legal trouble. - Selecting a lengthy domain name
When you shop for a domain name, look for one that is easy for your users to remember. If you pick a lengthy domain name, it can hamper the website's accessibility for people trying to search it on smartphones. It can also make it hard for visitors to revisit your website because they cannot remember a lengthy domain name. Moreover, a protracted domain name does not seem appealing either. Thus, it would be best if you curtailed yourself to a maximum of 16 characters. - Buying a domain that does not match your business
Many businesses make the mistake of choosing a domain name that does not match their business. When you are new in the industry, you should think of the domain name when you choose the name of your business. On getting the name you like, check with the registrar if it is available for purchase. Often, people pick domain names only to find out that the name is not available with the registrar. You cannot have a different domain and business name.
- Picking a name with an odd spelling
Opting for a name with an odd spelling can be a disaster. You might have heard of a company named MovieFone that is thriving because of its unique spelling. In addition to MovieFone, the company has also bought moviephone.com. If you can follow the same approach and register all domains with similar spellings, then choose a domain name with odd or unique spellings.