
Technology & Computing
5 ways to make the best use of Google Ads
With the internet expanding day by day, businesses and individuals have switched to online advertising. This has become the best way to win new customers and make your products and services visible. Many solutions exist for online advertising, but Google Ads have been one of the most effective. However, you must know how to use Google Ads well to get the most out of your investment. Here’s how you can make Google Ads work on the basic level. Set up an account for Google Ads The process of setting up an account is easy and quick. You can create a new Google account or use an existing one. You will also need to specify your time zone and location. Finally, the billing details have to be set up. Optimize the account You need to optimize your Google Ads account based on the number of campaigns you will run with that account. Optimizing an account involves assigning ad groups to each campaign. The ad groups will have keywords, landing pages, and unique ad text. A well-structured account ensures more relevant clicks and traffic, leading to profitability. Choose a network to target users Google Ads operates on two networks: display and search.