Mass text messaging features have changed the marketing strategies of all kinds of businesses. Today, most people are busy on their phones, which gives businesses the ability to promote their services effectively. If you’re a business owner, you might have heard of a mass text message service. If you aren't sure what it is and how to use it, you’re in the right place.

What is mass text messaging?

Mass text messaging is a communication service that allows you to send SMS messages to a large group of people simultaneously. It is commonly used by various businesses to communicate with their customers or even potential customers. This saves them a lot of time and effort since all they need to do is create just one simple message that will be broadcasted to each and every person they want. Most organizations use a mass text message service to update people about their special offers and promotions, emergency alerts, reminders, and status updates, among other things.

How is a mass text message service different from texting apps?

There are a few significant differences between a mass text message service and a texting app.

• Text messaging apps do not allow you to send messages to large groups of people. The number of people you can send the message to is usually limited to 10. A mass texting service has no such limit.
• Replies to a group message on texting apps can be seen by others, which can be annoying. But in a mass texting service, all responses from individuals are private.
• People can easily choose to unsubscribe from mass texts, which is important because nobody likes to get bombarded with updates they’re not interested in receiving. With a texting app, you are usually required to mute conversations, which isn’t the same as not receiving irrelevant information at all.

How to use a mass text message service?

This exact procedure to send a mass text message can vary from one service to another, but it is more or less the same.

• Select a service: The first thing you need to do is pick service as per your needs.
• Create a list: You can add new subscribers to your messaging list or import an existing list of subscribers. Over time, you can edit this as desired.
• Send the text: Once your contact list is ready, type the message you want to send. You can send the message now or schedule it for later.